According to Maria Bustillos’s Medium article Mark Zuckerberg is like Transformers in how there more than what meets the eye. We at The Society feel this is important to know so that one can truly understand why we need blockchain decentralized social media networks moving forward. In this very interesting article by Maria Bustillos writer from Medium, Bustillos elaborates on how Zuckerberg is an unhonest brand, chief executive of one of the world’s most valuable companies, and how he basically has enough power to be and influence US presidential status.
Wired writer Graham Starr has been quoted saying images of Mark that are available to the public are manipulated to make him look taller. We at The Society see making yourself look taller as something that says a lot about you especially because we agree with what Bustillos means when saying, everything about a brand and a president must be crafted to “evoke warmth, admiration, and good feelings so the people keep coming, keep reading, keep liking, keep paying. And eventually, someday, maybe, keep coming out to vote.”
Recently Zuckerberg gave a Harvard commencement speech, where he spoke of sense of purpose, collaborative effort, needs, and work ethic moving forward. This according to Bustillos is a great example of the public being taught to believe/trust in the Mark Zuckerberg brand by seeing thoughtfulness, responsibility, wisdom and intelligence.
Zuckerberg is a great example of how literally anyone no matter how greedy or corrupt, can be president by utilizing these strategies says Bustillos, which she goes on to say he did along with Donald Trump in the recent election using his platform. We at The Society agree with what Bustillos says about presidential candidates needing to be people with a long record of honesty, good judgement and good character which she says “should not be too much to ask, but it disqualifies a lot of people, Mark Zuckerberg among them.”
Aside from the good people see there is always inevitably some bad when it comes to brand image. In the case of Zuckerberg bad says the least when it comes to scandals mentioned such as Facebook denying that Russian propagandists bought ads from the company during the 2016 presidential campaign only to later admit to doing it just a little while later. As if it weren’t bad enough, Facebook admitted even later still that the company distributed Russian propaganda to 150 million people during 2018 election season. This scandal in particular gets even worse when truths like The company sold advertising to Donald Trump’s campaign much more cheaply than to Hillary Clinton’s were exposed.
We at The Society believe the tragic side of this scandal is that even when we all knew the truth, Mark Zuckerberg still denied the notion that Facebook had influenced the election in any way. As Bustillos put it “it’s beyond question that in the run-up to the 2016 elections, Zuckerberg’s company was paid an unknown amount of money to spread information over the voting public of the United States. Also Zuckerberg’s evident (and profitable) dereliction of responsibility played a key role in ushering in not just the Trump presidency, but also a toxic hellscape of media mistrust and a damaged democracy.”
Interestingly despite his refusal to acknowledge his responsibility for that scandal, Zuckerberg has issued plenty of apologies for other scandals. For example apologizing for secretly manipulating the news feeds of nearly a million people; for censoring Palestinian journalists; blocking activism accounts; fat-shaming a plus-size model; suspending a black activist’s account after she posted threats she’d received; for helping themselves to commercial rights of user photos posted on its Instagram service; for tolerating violent imagery toward women; and lastly permitting a suicide victim’s photograph to be used on a dating site ad. Bustillos elaborates on this by saying “it would benefit Mark Zuckerberg to pay a lot of money for you to believe that he is a good leader, worthy of your trust, and there’s evidence that he does just that however a clear assessment of the record conclude that Mark Zuckerberg is not a good or trustworthy leader.”
A great question mentioned in the article is “How is it that such a transparently devious company as Facebook could be welcomed so warmly by so many?”. The reason according to Bustillos is “users see Facebook through the lens of intimate connections with their own friends and family; for millions of people, Facebook’s face is the composite face of love. It is this thinking that teaches us to trust/believe this friendly place cannot/will not cause us harm, be cruel to us, be selfish, nor be dangerous even though it is says Bustillos. In her words “Zuckerberg uses your most intimate connections, the literal faces of the people you love, to fool you into thinking that he’s not picking your pocket and taking a wrecking ball to our media, to the integrity of our society, and to democracy itself.”
Lately Zuckerberg has been talking a lot about reflection, empathy, and compassion which has been convincing for many however we found how Bustillos ended her article on a serious note portraying how Mark Zuckerberg felt about privacy in the beginning very powerful and a perfect way to bring the article full circle.
We recommend reading the full article available below: